Inspiration

An exclusive resort leverages their newsletter to drive bookings

Subject line: Beautiful Stories Unfold | January 2023

Sent: January 2023

Brand: InterContinental Maldives Maamunagau Resort, an IHG Hotel

Category: Inspiration, Newsletter

Hotel location: Raa Atoll, Maldives (APAC)

Our thoughts:
InterContinental Maldives Maamunagau Resort sent out their monthly newsletter to all reachable guests — and had a 44% open rate! The one-time campaign highlighted resort features, including a resort video, the next Manta Retreat, Valentine’s Day experiences, and their on-property Wellness Journeys. This newsletter captured their audience’s attention and led to 139 room nights booked.

Open rate: 44%
Click-through rate: 7.2%
Room nights booked: 139

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Inspiration

An exclusive resort leverages their newsletter to drive bookings

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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