Inspiration

An Unforgettable Autumn

Sent: September, 2022

Brand: The Kingsley Hotel

Category: Holiday, Inspirational

Hotel location: Cork, Ireland (EMEA)

Our thoughts:

The Kingsley used segmentation wisely with this inspirational campaign — they targeted guests located in Ireland with no future stay, and they excluded specific rate codes. This led them to send their inspirational autumn campaign to a segment of about 11,000 guests. And this group loved it! The open rate was 29% and a click rate of 8.8%, well above the 2% industry average! The campaign generate 90 room nights for The Kingsley Hotel.

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Inspiration The July increased their direct booking revenue with this newsletter drip series Subject lines: Drip [...]

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Inspiration Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign Subject [...]

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

Inspiration The Resident's 12 days of Christmas advent calendar email campaign drives 240+ room nights Subject [...]

The July increased their direct booking revenue with this newsletter drip series

Inspiration The July increased their direct booking revenue with this newsletter drip series Subject lines: Drip [...]

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Inspiration Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign Subject [...]

Want to learn best practices in email marketing?

Name(Required)

Email(Required)

Job title(Required)

Country(Required)

Phone

This field is for validation purposes and should be left unchanged.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Inspiration

An Unforgettable Autumn

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

Solutions

Resources

Partners

Company

Legal

Offices