A quick look at what you'll learn
Some of the hotels that have completed our certification
Senior Manager, Marketing Strategy EMEA
Director of Customer Success, EMEA
Meet your instructors
Darya is a hospitality and travel industry expert with more than 9 years of experience in the industry. In her career Darya has worked in corporate travel management, OTA operations and marketing, travel tech, and digital marketing strategy around the globe. In the last 3 years Darya has been working at Revinate as a Senior Hospitality Marketing Strategist helping hotel customers in the North America and LATAM region to optimize marketing strategy and guest communication, drive direct revenue and increase guest loyalty with email marketing.
With 10 years of hospitality experience, specialized in loyalty marketing, guest communication digital marketing, operations at companies like Starwood Hotels & Resorts, Kristina offers an in-depth understanding of the industry. Based in Amsterdam at Revinate’s Europe, Middle East, and Africa office she works closely with hotels helping them to drive marketing initiatives through guest communication, campaign optimization and direct booking strategies by leveraging the power of guest data.
Develop a winning email strategy
Segment your guest database
Ensure better email deliverability
Measure the impact of email marketing
In this course, you will learn strategies and tips to build a successful email marketing program, generate maximum revenue, increase brand awareness and establish long-lasting relationships with guests.
Christina Nordhagen, Marketing Manager, Sea Containers London
Anatomy of the Successful Email
Deliverability & Sender Reputation
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