Top Hotel Marketing Subject Lines of October 2018 – EMEA

We know how tricky writing subject lines can be. We, the “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.

Each month, we’ll look back 12 months and share the best-performing subject lines from our EMEA hotel customers. Check out last October’s top five below:

1. Subject line: It’s your lucky day, [GUEST FIRST NAME]!

Open rate: 43%

Why we love it: Builds curiosity, with a healthy dose of personalization.

2. Subject line: 48-Hour Flash Sale. Book Now or Miss Out!

Open rate: 24%

Why we love it: Creates a sense of urgency and FOMO – fear of missing out.

3. Subject line: Thank You for Choosing Us

Open rate: 21%

Why we love it: A little thanks goes a long way – appeal to your recipients’ emotions.

4. Subject line: Tricks or perhaps a treat this weekend?

Open rate: 17%

Why we love it: A fun play on words will make recipients more inclined to engage.

5. Subject line: Do you have a special event coming up?

Open rate: 16%

Why we love it: Questions are always a great way to focus your readers’ attention and pique curiosity.

That’s a wrap on the top hotel marketing subject lines for October, based on Revinate’s EMEA customer data. We’ll be back soon with the top subject lines for November to inspire your next batch of campaigns. Now go on and get writing!