Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Subject line: Romantic moments for you, [guest first name]

Sent: February 2023

Brand: Boutique-Hotel Schlüssel

Category: Inspiration

Hotel location: Switzerland

Our thoughts:

Boutique-Hotel Schlüssel targeted their German speaking audience (excluding those with OTA email domains) with this Valentines Day newsletter. The newsletter included a special room offer for the week leading up to Valentine’s day. This one time email campaign had an open rate of 50% and generated more than 25 room night reservations!

Open rate: 50%
Click-through rate: 3%
Room nights booked: 28

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Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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