Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

Subject line: Flash January Sale for 48 hours

Sent: January 2023

Brand: Sheen Falls Lodge, also a member of Relais & Châteaux

Category: Inspiration

Hotel location: Co. Kerry, Ireland (EMEA)

Our thoughts:
Sheen Falls Lodge, also a member of Relais & Châteaux, promoted a flash sale in this one-time campaign and saw impressive stats. Sent to an engaged database with no future stays, Sheen Falls Lodge drove more than 100 hotel rooms nights with this limited time, online-only offer. This campaign created a sense of urgency for future guests and led to direct revenue for Sheen Falls Lodge!

Open rate: 39%
Click-through rate: 10%
Room nights booked: 105

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Inspiration

Sheen Falls Lodge, a Relais & Châteaux member, drives 100+ room nights

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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