Inspiration

Plantation Island Resort uses their newsletter to create urgency and drive direct bookings

Subject line: Holiday With Us In 2024

Sent: June 2023

Brand: Plantation Island Resort

Category: Inspiration

Hotel location: Malolo Lailai Islands, Fiji (APAC)

Our thoughts:
Plantation Island Resort, part of Raffe Hotels & Resorts, leveraged their latest newsletter to inspire previous guests to return and convert new guests to book direct. Their one-time newsletter included benefits for return guests, highlighted new happenings around the resort, and instilled a sense of urgency as guest rooms are filling up for 2024. The newsletter performed exceptionally well among all guests — driving over 250 room nights all from guests booking direct.

Open rate: 43%
Click-through rate: 4%
Room nights booked: 267

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Inspiration

Plantation Island Resort uses their newsletter to create urgency and drive direct bookings

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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