Inspiration

The Johnstown Estate inspires guests and drives direct bookings

Subject line: Looking for a Luxurious Summer Escape?

Sent: July 2023

Brand: The Johnstown Estate

Category: Inspiration

Hotel location: Johnstown, Ireland (EMEA)

Our thoughts:
The Johnstown Estate set out to inspire guests with no future reservations to book their next summer escape — and it did just that. This beautifully designed one-time campaign captured the attention of new and past guests (families included!) and encouraged them to book their next summer escape, driving direct bookings for the resort and spa.

Open rate: 38%
Click-through rate: 2.5%
Room nights booked: 190+

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Inspiration

The Johnstown Estate inspires guests and drives direct bookings

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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