Inspiration

Ovolo celebrates restriction-free Hong Kong with this room offer

Subject line: Hong Kong’s Freedom Feels Good – Celebrate The Ovolo Way!

Sent: March 2023

Brand: Ovolo Southside, Ovolo Hotels

Category: Inspiration

Hotel location: Hong Kong

Our thoughts:
Ovolo Hotels leveraged their database from several of their properties to promote their Southside, Hong Kong hotel. This one-time campaign was sent to inspire travelers to book a Hong Kong stay. The hotel group did a fun promotion for their premium rooms – offering them for $945/night after the end of the 945-day COVID-19 mask mandate across Hong Kong. Guests were eager to return. This one-time campaign had some impressive stats:

Open rate: 39%
Click-through rate: 1%
Room nights booked: 349

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Inspiration

Ovolo celebrates restriction-free Hong Kong with this room offer

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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