Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

Subject line: Christmas Day Lunch

Sent: November 2023

Brand: Intercontinental Melbourne The Rialto

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:
Intercontinental Melbourne The Rialto’s elegantly designed email campaign targeted guests with a short-stay reservation, inviting them to bring their friends and family together for a truly timeless tradition of Christmas Day Lunch at the hotel. The hotel invites guests to enjoy a luxurious feast that includes a champagne welcome and Christmas buffet. Intercontinental Melbourne’s email campaign exemplifies segmentation and best practices in email marketing.

Open rate: 44%
Click-through rate: 14%
Room nights booked: 158

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Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

More inspiration

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

The July increased their direct booking revenue with this newsletter drip series

Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Want to learn best practices in email marketing?

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