Not everyone who comes to your site results in a booking. With all the resources you’re putting into attracting site visitors, the fall off is surprisingly dramatic. From the initial research and planning, the process is riddled with distraction. In fact, guests hit over 38 touch points across several devices looking for inspiration and ultimately, a hotel that provides the right value.
But when you succeed in attracting guests to your site, the reality is that for every 5 people who initiate a booking, 4 will leave before completing it. Thus, your investment in driving traffic goes without a return. Instead, the traveler’s dollars are being spent with OTAs and your competitors. That’s a lot of missed opportunities. And a lack of control.
Exit Popup
Capture guest data at the research phase
Hospitality's Leaky Bucket Syndrome
"We generated over $600,000 in three months with one email to abandoned leads."
-Ashlee Lowry, Director of Marketing, Spectrum Resorts
Book a demo with our team and see what Revinate’s Website and Cart Abandonment can do for you.
Book a demo with our team and see what Revinate’s Website and Cart Abandonment can do for you.
Cart Abandonment Rate
70%
So how do you take back control and convert these visitors?The good news is, that in the wake of their journey lies a trail of data you can action on. If you have the right tools to collect it. And if you’re not, someone else is.
Trigger personalized offers and campaigns
Don’t lose guests at the booking phase
Capture email addresses before guests leave your site
Trigger campaigns
Personalize automated cart abandonment emails and pop ups based on what shoppers enter in your booking engine.
Don’t lose the details
Dynamically add booking data to guest profiles for retargeting and follow up. Available for segmentation for future abandoned cart campaigns.
"Once it’s set up, Shopping Cart Abandonment works in the background to drive direct bookings, freeing up the marketing team to work on other projects."
- Stephen Howard, Group Director of Marketing, Ovolo Hotels