Customer Data Platform Archives | Revinate https://www.revinate.com/t/customer-data-platform/ Tue, 06 Feb 2024 04:42:09 +0000 en-US hourly 1 Modern and focused commercial strategy — What does it look like? https://www.revinate.com/hotel-moment-podcast/modern-and-focused-commercial-strategy-what-does-it-look-like/ Wed, 22 Nov 2023 10:17:45 +0000 https://www.revinate.com/?p=36871 The Hotel Moment podcast — episode 72 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of the Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts [...]

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]]> What is zero-party data? An overview (and a hot take) for hoteliers https://www.revinate.com/blog/zero-party-data/ Tue, 24 Oct 2023 23:15:03 +0000 https://www.revinate.com/?p=36064 Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this [...]

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]]> Big data 101 for hotels and hospitality businesses https://www.revinate.com/blog/hotels-big-data-analytics/ https://www.revinate.com/blog/hotels-big-data-analytics/#comments Wed, 04 Oct 2023 12:00:49 +0000 https://www.revinate.com/?p=5833 Big data is the fuel today’s businesses run on, with research showing 98% of executives recognize the need to increase their data analytics in the next few years. Today’s hotel operators are swimming in a sea of data, with every guest interaction generating valuable information. Big data for hotels brings both opportunities and challenges. And [...]

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]]> https://www.revinate.com/blog/hotels-big-data-analytics/feed/ 1 How to use hotel data to drive revenue https://www.revinate.com/blog/how-to-use-hotel-data-to-drive-revenue/ Thu, 21 Sep 2023 16:12:15 +0000 http://www.revinate.com/?p=14918 In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. It [...]

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]]> A comprehensive guide to the hotel customer data platform https://www.revinate.com/blog/customer-data-platform/ Thu, 10 Aug 2023 02:33:48 +0000 https://www.revinate.com/?p=34774 At the risk of stating the obvious, hoteliers are in business to make money. But the foundation of the business is offering your guests a positive experience in exchange. A significant portion of your efforts to bring in more revenue hinge on understanding what your guests are looking for and finding the most efficient way [...]

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]]> Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels https://www.revinate.com/blog/benefits-of-customer-data-platform-hospitality/ Wed, 05 Jul 2023 19:21:03 +0000 https://www.revinate.com/?p=34153 Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel [...]

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]]> 3 steps to overcoming your hotel data management problems https://www.revinate.com/blog/solving-hotel-data-management-problem-3-steps/ Wed, 01 Mar 2023 14:17:11 +0000 https://www.revinate.com/?p=10557 With high hopes, your hotel marketing team sends out a targeted email campaign to promote a special golf package for a specific guest segment. But there’s a problem. A significant number of emails bounce back because they’re invalid. Or they get tossed into spam due to misspelled names in the subject line or because the [...]

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]]> How using upsells can drive personalization in hotels https://www.revinate.com/blog/how-using-upsells-can-drive-personalization-in-hotels/ https://www.revinate.com/blog/how-using-upsells-can-drive-personalization-in-hotels/#respond Tue, 08 Nov 2022 20:00:12 +0000 https://www.revinate.com/?p=25590 Upsells allow you to enhance personalization in hotels across your portfolio Leveraging personalized upsells can help you unlock direct revenue. Discover how to  fine-tune your approach with our guide, “The ultimate guide to upselling techniques for your hotel.” Upsells are powerful. Many hoteliers view upsells as a means to drive quick and easy ancillary revenue, [...]

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]]> https://www.revinate.com/blog/how-using-upsells-can-drive-personalization-in-hotels/feed/ 0 First Golden Rule of CRM: Execution of Strategy https://www.revinate.com/blog/first-golden-rule-of-crm-execution-of-strategy/ Sun, 25 Sep 2022 13:10:02 +0000 https://www.revinate.com/?p=16076 Join our very own Will Howes, Director of Sales, APAC, for a three-part video series covering the golden rules of CRM that you can follow to achieve success through your direct channels. This week, Will discusses the importance of capturing guest data and how you can leverage it to build better guest relationships, drive more [...]

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]]> How the metaverse will impact hospitality  https://www.revinate.com/blog/how-the-metaverse-will-impact-hospitality/ Mon, 20 Jun 2022 12:45:12 +0000 https://www.revinate.com/?p=17069 Analyzing the areas of hospitality the metaverse will change Virtual reality meets augmented reality, in the digital world. Welcome to the metaverse. What You Will See Here The Metaverse The Metaverse and Hospitality Hospitality in 3D NFT Crossover Meta-Loyal Meta-Upsells Meta-Staff The metaverse In case you were wondering, it’s not a video game. You need [...]

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